Good On You

Do we really know where our clothes come from and how much do you want to know? Are you happy pretending the clothes fairy whipped up your new purchase and would rather not think about the fact it could have been made by a 15 year old at 11pm at night after they’d been smacked for not working hard or fast enough because they’re tired and exhausted? OK, so this is an extreme example, but this kind of shit is happening to the people that make our clothes.

photo from Business of Fashion

I would love to hope you’re here because you want to start thinking differently about what you buy and how consciously your clothes are made, but like all things when starting out, it’s a bit of a minefield, can be intimidating and you just don’t know where to begin. You’ve been happy in your High Street bubble for so long, how do you start to make the change? Let me reassure you it can take time, you don’t have to go completely conscious, but being aware of how good or bad a brand is will actually go a really long way to changing your mindset about them.

Good On You logo

The Good On You app really helped me right from the word go to search out current brands I liked and provide alternative, more conscious options. Having researched other sustainable fashion app’s I can honestly say there isn’t anything that compares (for me). The only thing this app doesn’t do, is allow you to buy the clothes direct from them. But y’know, we’re OK with that. It just means you get to have a nosey around suggested websites incase you see more than one thing you like.

So what does it do? Apart from having access to lots of great information on the app around sustainability, ‘how to’, top 10 item brands, the main reason Good On You was created was to give us consumers access to information on how sustainable clothing brands are in a really quick and simple way

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snapshot from my phone

The app will rate how sustainable the brand is, give you the low down on each area it’s either succeeding or failing in and offer alternative options of more ethical brands within the same price bracket and / or styles. However, i’ve started using it to source brands for my kids clothing and it doesn’t seem particularly aligned yet to recommending similar more ethical brands for the small ones in our lives.

My one word of warning, when it comes to typing in your favourite brand be careful, if it’s not up to scratch, it could break your heart

Big hugs, Alex

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